When we first opened, the Pentagon called and said, “We want 15 hamburgers; what time can you deliver?” I said, “What time can you pick them up? We don’t deliver.” There was an admiral running the place. So he called me up personally and said, “Mr. Murrell, everyone delivers food to the Pentagon.” Matt and I got a 22-foot-long banner that said ABSOLUTELY NO DELIVERY and hung it in front of our store. And then our business from the Pentagon picked up.
How I Did It: Jerry Murrell, Five Guys Burgers and Fries
You may not have the best burger in Nashville Mr. Murrell, but I love your restaurants.
Source: inc.com
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